Social Cooling - big data's unintended side effect
www.socialcooling.comThousands of hidden scores influence your chance to get a job, a loan, insurance or even a date. Social Cooling describes how this increases pressure to conform, and asks how this will change society.
LIKE OIL LEADS TO GLOBAL WARMING… DATA LEADS TO SOCIAL COOLING
If you feel you are being watched, you change your behavior. Big Data is supercharging this effect.
This could limit your desire to take risks or exercise free speech. Over the long term these ‘chilling effects’ could ‘cool down’ society.
This is how it works:
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A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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I find the idea highly unsettling. Here’s a related old article from 2014, which is still relevant:
https://faz.net/aktuell/feuilleton/debatten/self-censorship-in-the-digital-age-we-won-t-be-able-to-recognize-ourselves-12885374.html