GDPR enforcer rules that IAB Europe's consent popups are unlawful
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EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.

EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Google’s, Amazon’s and Microsoft’s online advertising businesses.

All data collected through the TCF must now be deleted by the more than 1,000 companies that pay IAB Europe to use the TCF. This includes Google’s, Amazon’s and Microsoft’s online advertising businesses.

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My main issue with the cookie consent popups is that

That will (hopefully) be solved by the upcoming EU ePrivacy regulation.
The German TTDSG gives a foretaste of what is to come - and goes far beyond the GDPR

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