Is Google Analytics still useful and how accurate are its stats? How much data is missing from Google Analytics due to adblockers and privacy-friendly browsers?

The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.

But how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit?

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

In this community everyone is welcome to post links and discuss topics related to privacy.

Some Rules

  • Posting a link to a website containing tracking isn’t great, if contents of the website are behind a paywall maybe copy them into the post
  • Don’t promote proprietary software
  • Try to keep things on topic
  • If you have a question, please try searching for previous discussions, maybe it has already been answered
  • Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
  • Be nice :)

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